Disrupting the beauty industry.
Every time you watch an ad, scroll your Instagram, flick through the glossy pages of a magazine, what do you see? how do you feel?
The beauty industry is a beast.
Women (and likely men too) have been sensitive to it’s portrayal of beauty for too long.
Through her own personal struggle, today’s “the switch” guest – Bron Stange – decided she had to do something about it.
Rather than protesting and being against beauty products, Bron is helping women by creating a unique range of skincare that encourages self-care and ritual.
She is the epitome of the phrase – “if you can’t beat em, join em”.
Bopo Women, is a body-positive, feminist skincare brand that encourages women, and non-gender identifying people, to reconnect with and reclaim their bodies.
Bron writes “I began to see how eating disorders, low self-esteem and body hatred drain women of our energy, ferocity and distract us from the vitally important work that needs doing in our world”
After experiencing an eating disorder at law school, Bron began dreaming of skincare that subverted the patriarchal messaging that our bodies aren’t enough and that never-ending quest for ‘improvement’.
Bron is deeply passionate about conscious business and it’s ability to dismantle power dynamics and change the world.
Hope you enjoy today’s interview!
Here are some of the themes we touch on in this conversation:
+ What prompted Bron to create BoPo rather than pursuing a career in law
+ Why she used skincare as a vehicle for change
+ The steps she took to take her passion and purpose and turn it into a business and how she used her past experience to fuel her career change
+ How she manages her inner critic now, especially after an eating disorder
+ What advice she would give to her 18 year old self – a time when we are especially vulnerable to the marketing of the beauty industry
You can also hang out with Bron and her brand Bopo here:
Bring ritual into your daily routine with these two free resources:
Create A Daily Routine You Love in 3 Simple Steps
or How To Make Planning Your BFF – 15 Conventional and Unconventional Strategies for Smart, Creative and Busy Women.
